OVERVIEW
Achieve Email Marketing Excellence.
“Excellence” means something different to the various stakeholders in an organization through unique lenses. The Email Assessment aligns organizations on common goals and meaningful outcomes.
We give you an understanding of where you are today and a clear roadmap to build Email Marketing excellence by:
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Running a diagnostic using our proven model & framework
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Doing a comprehensive review of your current email marketing program, including:
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processes and techniques,
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technologies used and configurations
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your people skills, capabilities, and training
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Our proprietary assessment process is based on 15 capability pillars built with 70 building blocks that tell you where you are today with precision, your strengths & weaknesses, and your stage of email excellence maturity.
The Email Assessment includes an action plan to address gaps quickly while informing your overall competitive strategy. ​
WHY YOU NEED IT
The Email Assessment is an effective way to identify opportunity gaps in three strategic and tactical areas:
Process
Do we have the best workflows?
Technology
Is the software serving our organization and customers well?
People
Do we have the right skills,
disciplines, and training?
WHAT PROBLEMS DOES IT ADDRESS?
The Email Assessment has helped companies address these common problems and unlock significant growth opportunities.
Unbalanced & inefficient resource allocation:::
Disproportionate time towards doing (marketing operations) and not enough time on strategy and performance.
Improvements in processes:
Get more done by installing frameworks for assessment, planning, flow management, and growth strategies
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How to achieve higher-level outcomes:
By providing a clear understanding of your email marketing maturity stage and the steps required to improve.
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Benchmarking:
By providing a comparative report against the leaders in email marketing including processes, technology, and people.
Validation for leaders:
Get a trusted third-party review of your program, priorities, team technologies and agencies.
YOUR REPORT
What do you get?
The Email Assessment has been designed and improved on for over 15 years. At its core we have focused on delivering tangible outputs that build clarity to where you are today and actions you need to take to achieve your goals.
Our clients rave about what you will receive calling it “The world's most Comprehensive Email Assessment Report ever.”
You will receive:
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Executive Summary Snapshot for internal use (3 pages).
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The Email Assessment Full Report (40+ pages).
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For each of the 15 pillars, a score includes a definition, explanation, description of rating, and “Now What” (priorities).
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Supporting charts including which opportunity gaps are related to process, technology, and people.
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Summary lists of action items and priorities including the top must-dos.
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Performance Score on each one of the essential email marketing capabilities.
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Your 15 Building Blocks Gaps Score ranks how well you performing versus what is truly important.
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Identify levels of alignment (or variances of opinion) across stakeholders and clarify opportunities for improvement.
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Where you land/fit on the Email Marketing Maturity Curve.
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Additional assets including presentations, charts, and diagrams for use internally.
WHAT EFFORT DOES IT TAKE?
We guide you through the process as your Email Assessment co-pilot.
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YOU and/or up to 15 members of your team take a 30 minute survey
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WE assess and validate the data and answers providing and review with our proprietary tools the technical aspects of your email marketing program. Our team prepares additional questions for subsequent discussions.
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WE delivery your report for you to read, review and prepare questions
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WE run a 90 minute power follow-up session to discuss context
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Walk you through presentation that synthesizes the Assessment Report
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TOGETHER we review the list of all possible suggestions across the 15 pillars - typically over 30 recommendations
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Use our frameworks to synthesizes and priorities your top 5 for the next 12 months
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WE deliver refined Email Assessment Report with top priorities
WHY TEKSIDE?
The Email Marketing Authority.
We are down-to-earth marketing advisors and trusted email marketing co-pilots serving a cross-section of great brands for over 20 years.
We see things that others can’t – our unique combination of technology experts and experienced marketing practitioners make use unique in the email marketing industry.
We have access to unprecedented tools** that allow us to go deeper to get you better results compared to consultancies or technology providers.
The Email Assessment has been developed and integrated in collaboration with our clients and is based on an analysis of numerous email programs.
CONTACT
Let’s Work Together
We are ready to put our talents to work for you.